Daily Archives: October 20, 2017

Transit Today: Marketing Over Mobility

Denver’s Regional Transit District (RTD) won an award for its airport rail line. But the award was not for the line itself, which continues to suffer from technical failures more than a year after it opened, but for the agency’s marketing campaign for the train.

This is a sad commentary on the state of the nation’s transit industry: marketing is more important than mobility. Agencies have successfully marketed themselves as deserving of increased tax dollars (more than $50 billion in 2016), yet they are increasingly failing their supposed mission of improving urban mobility. RTD, for example, is under pressure to build and operate rail lines with low ridership (one carries just 1,600 a day), forcing it to cut bus routes that carry many more riders.

To discuss the future of transit in detail, next Wednesday the Antiplanner will be at the Cato Institute in Washington DC. Joining me on the platform will be Art Guzzetti, vice-president of policy with the American Public Transportation Association. While I will argue that transit’s decline is irreversible, Art–an intelligent man who previously worked for New Jersey Transit–will offer an alternative view. If you are in DC, please register and I hope to see you there. If you are not in DC, you can watch the event on livestream starting at 11 am ET.

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