Sloganeering Won’t Make Transit a Success

Last week, officials of the Metropolitan Atlanta Rapid Transit Authority (MARTA) celebrated their successes over the past year. Their theme was that the state of MARTA was “good to great.” MARTA CEO Keith Parker expressed MARTA’s policies with the acronym SEAT: “Service, Economy, Arts, and Technology.”


A MARTA heavy-rail train. Wikimedia Commons photo by RTABus.

The truth is that MARTA is something of a paradox. On one hand, it has built a reasonably efficient 52-mile-long rail system: fares cover 40 percent of operating costs, which is much higher than the transit industry’s overall 25 percent; railcars carry an average of 26 passengers, which is more than Boston, Chicago, San Francisco, or Washington’s heavy-rail systems; and they consume less than 2,000 BTUs of energy per passenger mile, which is second only to New York City subways in terms of energy efficiency.

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