Today is the 100th anniversary of first moving assembly line for making automobiles. This new production process democratized mobility by making cars available to the masses rather than just an elite.
The moving assembly line at Ford’s Highland Park plant. Click image for a larger view.
The Wall Street Journal celebrated this day early with an article in its weekend edition, “Honk If You Love the Mass-Produced Automobile.” The Antiplanner did not write the headline, but it is appropriate. (If the link doesn’t work, try Googling “Honk If You Love the Mass-Produced Automobile.”)
The installation of the first crude moving assembly line 100 years ago reduce the time required to assemble a car from 12-1/2 to 6 man-hours; within a year, it was down to 93 man minutes. This made it possible for Henry Ford to cut the price of his Model Ts in half and boost production so that, in 1914, Ford made more cars than all other automakers combined.
Ford stunned the industry when he double worker pay to a minimum wage of $5 a day. Early estimates were that this would cost the company $10 million a year; the actual cost the first year was $5.8 million.
One drawback of the moving assembly line was that the new jobs were so boring that Ford couldn’t keep workers on his payroll. So, in January, 1914, he doubled worker pay, saying, “We believe in making 20,000 men prosperous and contented rather than follow the plan of making a few slave drivers in our establishment millionaires.” The plan cost Ford Motor Company $5.8 million in its first year, but, as Ford later said, it “was the greatest cost-cutting move I ever made” because it kept people on the job and made his workers loyal to the company.
More broadly, the moving assembly line made it possible, for the first time, for workers to buy the cars they made. In this way, Ford democratized mobility, which has led certain elitists to declare the Model T one of the worst cars ever made.
One of the comments on the Wall Street Journal article says, “To put it in better perspective, it was the building of the railroad that really gave mobility to the general population.” The truth is that railroads gave some people mobility–the wealthy and people such as salesmen whose jobs depended on mobility. But by 1913, when Ford began the moving assembly line, the majority of Americans were no more mobile than they had been a century before, simply because trains, streetcars, and other new modes of travel were more expensive than most people could afford. The Model T changed that.
As an aside, although industrial historians normally credit Ford with having the world’s first moving assembly line, there is some evidence that he was preceded by another of the Antiplanner’s favorite companies, the Great Northern Railway, which seems to have used a moving assembly line to manufacture freight cars as early as 1908. While that may have saved the railway money, however, it did not have the incredible long-term benefits that resulted from Ford’s system.