Putting a Human Face on Congestion

Few problems are as costly as traffic congestion. According to the Texas Transportation Institute, it costs commuters more than $100 billion per year. Studies in a number of cities suggest that costs to businesses are roughly equal to that, for a total annual cost of around $200 billion. Yet it is hard to persuade people that the only effective solution–variable tolls aimed at preventing ttraffic from reaching congested levels–should be implemented.

Atlantic Cities may have found the literal poster-children that could do it: premature babies. According to research reported in an article by Brooklyn resident Sarah Goodyear, tolls that reduce congestion also reduce air pollution (a fact the Antiplanner has often pointed out) which in turn reduces the number of babies born prematurely.
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Because a quarter of all U.S. housing is located near congested highways, ending that congestion and the resulting pollution “could reduce preterm births by as many as 8,600 annually, for a cost savings of at least $444 million per year,” estimates a MacArthur Foundation policy brief. Now, $444 million is only 0.2 percent of the total cost of congestion, but it might be the 0.2 percent that will get people to accept that they should pay more to use roads during peak periods of the day just as they pay more to use airlines, hotels, telephones, and other services during peak periods–and that would benefit everyone except for the people who enjoy watching other people sit in traffic.