One of the arguments for building expensive rail transit lines is that some people have a perception that only losers ride buses. Instead of lamenting that it does’t operate more rail lines, a transit agency in Denmark, Midttrafik, has a couple of advertisements presenting the bus as a superior mode of transportation.
The first ad is a couple of years old, having come out in September, 2012. It starts out with someone’s ear to the pavement–listening for the bus the way people purportedly listened to rails for the coming of a train. As people board the bus, rails are fleetingly visible in the foreground. The bus is shown doing “cool” things such as doughnuts in a parking lot.
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The second commercial, which came out last month, is more clearly aimed at cars than rails, but still humerously makes the point that buses can be glamorous. Midttrafik actually does operate two rail lines and is building a third. But with more than 300 regional bus routes (the ones featured in the advertisements) plus buses in at least two Danish cities, buses are its main business.
A cool Midttrafik regional bus.
Great to see the bus breezing at high speeds on its own dedicated bus lane, while the passengers mock the car drivers that they see out of their windows, while the drivers seethe, immobilized in a traffic jam. As the AP said, it definitely presents the bus as a superior form of transportation – to driving a car, that is. Glad to know that in Denmark, taxpayers’ money is spent sensibly, paying for this excellent advertisement for public transportation!
This is good. Government planners are corrupt scum who will never admit the superiority of the bus, because it does not intrinsically tie into their corrupt plans to densify us into Manhattan level sardine cans.
Busses are for the lower class people. The more sophisticated and upper middle class people will be found on light rail and trollies, at least the once per year they descend to take public transportation.
Does anybody know a statistic about what proportion of Americans never use public transportation or busses in a given year?
One can arrive at a number by subtracting those who use transit from those who do not.
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