Richard Florida, who got famous for telling cities they needed to increase their densities to attract what he called the “creative class” of workers, now admits (in an article in last Friday’s Wall Street Journal) that the future of work is in a small town in Oregon. I happen to live near that town and pass through it several times a year. It is so small that, from the highway, you wouldn’t know you were in a town if it were not for the sign.
The Job Capital of America. Photo by Peggy Rowe-Snyder (Pegro62).
Yet that town today is the location of so many advertised jobs that it has been called “the job capital of America.” The town’s name is Remote, and apparently it is the only town in the country with that name. So whenever anyone advertises for “remote workers,” some job web sites assume they mean Remote, Oregon. Continue reading