Apple Computer has agreed to spend nearly $4 million fixing up a run-down subway station and bus turnaround lane next to a planned Apple Store in Chicago. Given the precarious state of the Chicago Transit Authority’s finances — the agency is something like $16 billion behind in its rail maintenance — this may be the answer to the transit system’s needs.
Soon to be the Apple Subway Stop.
In exchange for its $4 million, Apple not only gets a nicer neighborhood for its store, it gets first right of refusal for naming rights to the subway station “if the CTA later decides to offer those rights.” In other words, Apple will have to pay even more to call it the Apple subway station.
