One of the arguments for building expensive rail transit lines is that some people have a perception that only losers ride buses. Instead of lamenting that it does’t operate more rail lines, a transit agency in Denmark, Midttrafik, has a couple of advertisements presenting the bus as a superior mode of transportation.
The first ad is a couple of years old, having come out in September, 2012. It starts out with someone’s ear to the pavement–listening for the bus the way people purportedly listened to rails for the coming of a train. As people board the bus, rails are fleetingly visible in the foreground. The bus is shown doing “cool” things such as doughnuts in a parking lot.
